Matt Couture rejoins Synovate MMA as Senior Director in Client Service and Analytics

24 March 2011

WILTON, CT — Synovate Marketing Management Analytics (MMA), the global leader in marketing performance analytics and consulting services, has announced that Matt Couture has rejoined as Senior Director in its Client Service and Analytics team.

“We are thrilled Matt has returned to Synovate MMA to join our growing team of analytics and strategic consulting professionals,” said Sheila Baker, Managing Director of MMA Operations. “Matt’s cross-industry knowledge and expertise with various advanced analytic solutions align well with the needs of our global clients.”

Couture brings over 15 years of experience in client management and advanced analytics, and joins Synovate MMA from Henry Rak Consulting Partners where he was a senior consultant focused on developing growth strategies. Prior to initially joining Synovate MMA, Couture was at ImmediateFX, where he was a VP Client and Data Solutions and responsible for marketing mix modeling, market structure and data solutions. Prior to IFX, Matt worked at ACNielsen, where he was responsible for all account management activities servicing Pepperidge Farm, Playtex and Fort James. Couture also designed and executed advanced analytical techniques to address specific strategic and tactical marketing issues during his time at Hudson River Group, serving as Manager of Advanced Analytics. Couture holds a BS in Economics with a concentration in Marketing from the University of Pennsylvania, Wharton School of Business.

“These are exciting and dynamic times at Synovate MMA,” says Couture. “The management team has completely re-energized the entire organization and the integration with Synovate has created an amazing amount of opportunity both here in the US and globally. I’m excited to rejoin the organization and I’m looking forward to help shape the new MMA.”

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