Synovate appoints Banking, Finance & Insurance research head in Greater China

8 April 2011

GREATER CHINA — Top four global custom market research company Synovate today announced the appointment of Steve Laue as the new Managing Director of Banking, Finance & Insurance research for Synovate in Greater China. Synovate Greater China consists of mainland China, Hong Kong and Taiwan. Synovate brings the premier research capabilities and deep industry experience for which it is known to serve the sector’s leading institutes.

Eliza Wong, CEO of Synovate Greater China, commented: “We are excited that Steve is joining Synovate to lead one of the most important verticals for Synovate in this market. With over 30 years of experience in the financial services sector and a vast network in the industry, I am confident that he will bring best in class services and highly influential insights to our valued financial clients. Also, to provide a closer connection with many of our current key financial clients, Steve will be based in Hong Kong whilst overseeing development of business opportunities in China and Taiwan.”

Laue is a seasoned and successful executive who has held senior roles on both the agency and client-sides, including MasterCard, American Express, The Commonwealth Bank of Australia, and HSBC. Prior to joining Synovate, Laue was the Director of Financial Services for Hong Kong at Nielsen.

Laue said: “Taking the lead in establishing a premier Banking and Financial Services vertical for Synovate’s Greater China market is an exciting challenge, and I look forward to delighting our clients with a value proposition that leverages the best of quality research and industry knowledge.”

Synovate has extensive expertise in conducting research for diverse financial institutions: mutual funds, brokerage, annuities, and other investments; retail, middle market, and commercial banking; property, casualty, and life insurance; credit products, and high value customer products/ services. Approaching financial research from various angles, Synovate sheds light on the end-user, the seller and the servicer, to deliver the market insights clients demand.

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