Directors: Wilfred Jackson and Ben Sharpsteen
By Marilyn Ferdinand
Today is Memorial Day in the United States, when many Americans remember those killed and maimed during their military service and honor them with parades, commemorative speeches, and the ritual eating of charred meat. There are, however, millions upon millions of unsung contributors to this country’s war efforts who will never win a medal or have a song written about them—indeed, there is a growing minority seeking to avoid doing their part at all costs, most of them at the very top of the social pecking order. I am, of course, referring to all those Americans through the decades who have paid their income taxes.
Wars don’t come cheap these days, and it is a profound irony that conservative elements in our government who rail against taxing anyone to pay for our country’s freeloaders—you know, kids, old folks, the disabled—can’t vote fast enough to rush spending to the industrial giants who supply the guns, tanks, aircraft, bombs, and computer technology that make going to war possible. This peculiar prioritizing I lay at the feet of none other than Donald Duck.
In 1942, U.S. Treasury Secretary Henry Morgenthau, Jr., approached Hollywood about preparing some propaganda to encourage citizens to pay their income taxes in full and on time to help pay the freight for World War II. Walt Disney, a true-blue American who drew patriotic cartoons about World War I for his school newspaper, was highly receptive to the request. The film studio responded with The New Spirit, a short cartoon that was the company’s first entry into the propaganda war.
Enlisted to create this important short were two proven animation veterans, Ben Sharpsteen, supervising director for Pinocchio (1940) and Dumbo (1941), and Wilfred Jackson, the animation director of those two films. The sailor-suited Donald Duck, the government-approved mouthpiece for this task, became the everyman to sell the importance of tax filing to the public, some of whom were alive before 1913 when there were no federal income taxes.
Donald (Clarence Nash), like many Americans, is literally filled with patriotic fervor fed by outrage at the attack on Pearl Harbor, American flags rising on the whites of his eyes as a radio announcer (Fried Shields) becomes the motivational voice of the anthropomorphized, floor-model radio. He winds Donald up about a very important contribution he can make to the war effort, leaving Donald pleading that he will do anything, anything to help. Nonetheless, when he finds out he’s being asked to pay his income taxes, his reaction is less than enthusiastic.
Once convinced of the importance of this duty, however, Donald throws himself into it, bringing every weapon of calculus at his disposal. The all-knowing radio reminds Donald that he made less than $3,000 that tax year, so he can file that era’s version of a 1040EZ form. The film helpfully goes through the steps needed to file this form. Donald, in his eagerness to help win the war, zips across the country to hand-deliver his tax return to the Treasury.
It is here that the drums of war pound with growing sexual tension as phallic columns of coins turn into factory smoke stacks and production lines turning out “guns, guns, all kinds of guns.” “Taxes to beat the Axis” becomes the rhythmic slogan that helps hype the battle action—sinking ships, shooting down planes, destroying submarines. Of course, the enemy craft are marked clearly with the Nazi swastika or rising sun and equipped with predatory fangs and evil eyes. Ultimate victory is predicted, freeing everyone from want and fear, with heroic assurances that “taxes will help keep democracy on the march.”
It’s not certain what parts of The New Spirit were most effective, but a Gallup poll that year found that of the estimated 60 million people who saw the cartoon, more than 37 percent said it positively affected their willingness to do their taxes. Ironically, the government never paid Disney to produce the film, which had originally been part of the bargain, and the studio lost a bundle on it.
In one of the most bizarre moves by the Association of Motion Picture Arts and Sciences, The New Spirit was one of the 25 films nominated for an Oscar in the Best Documentary category. Perhaps it was nominated for its psychological realism about the seductive power of weapons. It’s a perverse delight to think what would greet such a film made and distributed widely today—it might just cause a rightwing meltdown.